First Nations brands to buy from this Christmas
Ready to decolonise your holiday shopping this year? Why not deck the halls (and your cart) with some incredible Aboriginal-owned brands? We’ve rounded up four deadly First Nations businesses that are serving up everything from bold streetwear to sustainable homewares.
Not only will you score some drool-worthy gifts, but you’ll also be supporting First Nations entrepreneurs and communities. Ready to shop? We are.
SECTION 35
Where style meets storytelling.
Founded by Justin Jacob Louis, a proud member of the Samson Cree Nation, SECTION 35 blends art, history and fashion into bold streetwear that speaks for itself. Based on the unceded territories of the Musqueam, Squamish and Tsleil-Waututh Nations, this brand has made waves from Vogue to Milan Fashion Week.
Yeah, it’s that good.
FLYY BOD loves:
Hollywood Lies Camp Shirt – White: A crisp, stylish piece that oozes effortless cool. Perfect for those who want their fashion to tell a story and turn heads at the same time.
If you’re shopping for the trendsetter and conversation starter in your life, SECTION 35 is your vibe.
The Hollywood Lies Camp Shirt. Image: Section 35 website
Deadly Denim
Fierce, deadly and sustainable.
Based on Whadjuk Nyungar boodjar, Deadly Denim is a game-changer in the sustainable fashion world. Owner Rebecca Rickard transforms recycled textiles into wearable art, often collaborating with First Nations artists to bring powerful stories to life.
Fun fact: Rebecca and Pilbara artist Bobbi Lockyer collaborated for a show at Paris Fashion Week AND were featured in Vogue Australia.
FLYY BOD loves:
Honestly, we can’t choose. Since Deadly Denim doesn’t have a website, head to their Instagram or Facebook to check out their latest drops. Act fast – these pieces are as limited as they are iconic.
A Deadly Denim jacket in the wild. Image: @deadly_denim_ on Instagram
Emro Designs
Everyday living that drives connection.
Proud Minjungbal woman Emma Rolls founded Emro Designs in 2020, and it’s quickly become the go-to for homewares that combine stunning design with storytelling. From recycled mats to wallpaper, every piece is a conversation starter and celebration of Aboriginal artists.
FLYY BOD loves:
Coastal People Recycled Mat in coral: Created by Bundjalung artist Christine Slabb, this mat captures the deep connection of saltwater people to sea country. It’s versatile, durable and reversible (yes, two designs in one). Perfect for beach days, picnics and for the kids.
P.S. It’s easy to clean, so you don’t have to stress about spills when your holiday party gets a little wild.
The Coastal People Recycled Mat. Image: Emro Designs website
Clothing The Gaps
Clothes that influence social change.
Clothing The Gaps isn’t just a streetwear brand – it’s a social enterprise on a mission. Founded by a dynamic team of health professionals, this label uses merch to spark meaningful conversations and fund health initiatives for Aboriginal communities. Ally-friendly and Mob-only designs ensure there’s something for everyone who wants to wear their heart on their sleeve.
FLYY BOD loves:
Blak Luv Cap: Featuring red, black, and yellow hearts in the colours of the Aboriginal flag, this cap is a powerful way to show love and solidarity.
We’re also eyeing the Frank Green Reusable Cup for the perfect stocking stuffer.
The Blak Luv Cap. Image: Clothing the Gaps website
Wrapping it up
This Christmas, support Aboriginal-owned brands that blend creativity, culture and community. Whether you’re after a show-stopping shirt, a mat that doubles as art, or a cap with a cause, these First Nations businesses have you covered.
So, what are you waiting for? Fill your cart, tell your friends and let’s make this holiday season deadly.
Oh, and we’re having a pretty big sale on all FLYY BOD RIGHT NOW.
