Our Journey to Making the FLYY BOD Trademark Official

Our FLYY BOD trademark is official

After two years of twists, turns and a whole lot of persistence, FLYY BOD is officially trademarked. Yep, we fought the good fight, kept our heads high and now we get to be FLYY forever.

The long road

Back on 14 Feb 2022, we filed for our trademark, thinking, ‘Cool, let’s lock this in and keep it moving.’ But, like most things in business, it didn’t go as planned.

By mid-2022, we ran into trouble. Another international company owned the FLYY trademark, and by late 2022, our trademark wasn’t accepted. 

Instead of throwing in the towel, 2023 became our year of strategy. We explored every option, prepped and made sure we had our best game plan to claim our FLYY identity.

Then came 2024, our year of flying under the radar. We silently regrouped, refined our approach, and got ready to go for the trademark again. We were on a mission to make FLYY BOD official.

Girl, we won

On 23 Dec 2024, we got the news that our trademark was approved (cue Beyonce living room dance). Of course, there was still a waiting period, but if no one objected, it would be ours by 14 Feb 2025.

And guess what? No objections. On 01 March 2025, FLYY BOD officially became a registered trademark. YAAAAAS.

What this means for us (and you)

FLYY BOD has always been about more than just skincare – it’s about confidence, culture and creating a space where every BOD feels celebrated. Securing our trademark means we’re here to stay. It means we can grow, expand and keep bringing you the good stuff without any limitations.

This isn’t just a win for us – it’s a win for First Nations businesses, for small brands dreaming big.

Now, let’s celebrate. Go lather up with some BOD butter and soak in this moment with us.

FLYY BOD is here to stay, baby.

Shop the range and keep your bod FLYY – now and forever.