Women-led First Nations brands shaping the way for the next wave of Indigenous entrepreneurs

Women standing on business 

At FLYY BOD, we take pride in being an Aboriginal female-owned business. 

Women-led First Nations brands are not only redefining industries but carving a path for the next generation of Indigenous entrepreneurs. These brands are more than businesses – they're movements, rooted in culture, community and resilience. 

To kick off 2025, we needed some biz inspo. So we are spotlighting three trailblazing First Nations women who are paving the way with their business.

Tahnee Edwards – Gammin Threads

Tahnee Edwards, a proud Yorta Yorta and Taungurung woman, is the creative force behind Gammin Threads, a fashion brand born from her love of culture, design and community. 

Based in Naarm (Melbourne), Gammin Threads began as a side hustle and creative outlet for Tahnee, who works part-time at Djirra, an Aboriginal family violence prevention service.

Tahnee Edwards with her Gammin Threads merch. Photo: Gammin Threads 

Gammin Threads launched with bold designs like "Respect Blak Women" and "Respect the Blak Matriarchy," inspired by Tahnee’s work at Djirra and her admiration for the strength of Aboriginal women. While the brand started as a GoFundMe initiative, it has grown into a platform for political expression and cultural pride.

Through Gammin Threads, Tahnee connects with Indigenous communities, empowering others while creating designs that celebrate mob with unapologetic flair.

Liandra Gaykamangu – Liandra Swim

As the Founder and Creative Director of Liandra Swim, Yolngu woman Liandra Gaykamangu fuses fashion, sustainability and storytelling. Liandra Swim is a premium swimwear label that showcases Indigenous culture through its signature prints and eco-conscious practices.

 

Liandra’s passion for entrepreneurship extends beyond fashion. As co-CEO of Enterprise Learning Projects (ELP), she mentors Indigenous entrepreneurs in remote communities, helping them chase their business dreams. 

This commitment to community empowerment is reflected in her work with the Australia Afterpay Fashion Week First Nations Stakeholder Group and other leadership roles.

Liandra Swim’s vibrant designs connect wearers to the land, blending cultural narratives within her brand. Each collection tells a story, celebrating First Nations people and the land we live on. 

Models in Liandra Swim. Photo: Liandra Swim on Instagram

Julie Shaw – MAARA

Julie Shaw, a Yuwaalaraay designer, founded MAARA in 2019 to honour and celebrate Australian Indigenous art and culture. The brand’s name, which means “hands” in Yuwaalaraay and Gamilaraay languages, embodies the collaborative spirit of MAARA. 

From storytellers to garment makers, Julie’s designs are a collective effort that reflects the essence of so-called Australia.

 

Julie Shaw, owner of MAARA. Photo: MAARA

MAARA’s commitment to natural fibres, mindful manufacturing and storytelling has garnered recognition both locally and internationally. The brand has won prestigious awards, including the National Indigenous Fashion Awards and Marie Claire’s Designer of the Year.

Beyond creating stunning ready-to-wear pieces, Julie is passionate about mentoring emerging Indigenous talent. Through internships and community programs, she ensures that MAARA not only celebrates culture but also invests in its future. 

Julie is paving the way for the next wave of First Nations designers.

Models in MAARA. Photo: MAARA

Making space for future generations

These women-led brands exemplify the strength and creativity of First Nations entrepreneurs. Their work goes beyond the surface. It's a celebration of culture, resilience and community. 

By taking up space in industries that often overlook Indigenous voices, they’re setting the stage for a future where representation and innovation thrive.

At FLYY BOD, we’re proud to amplify these stories and join the movement to celebrate First Nations excellence.